Understanding how online and offline marketing channels can work together is critical to the financial success of your book. These channels, if used together regularly, can help you as a writer to achieve sustainable competitive advantage. It will also help your book build a continuous revenue stream.


Here is a brief overview and commentary on book marketing channels, and how they can help you become a more successful writer:


What is a "Sales Channel"?


Here's a quick explanation: The marketing channel simply refers to the places where you can connect with your audience. Each of these sites, or channels, allows you to show your audience that you have a passion for, and expertise in, your specific micro-niche. These channels also provide you and your audience with a direct way to listen, and share information. This process of listening and sharing is how meaningful, long-lasting, and beneficial relationships are built between you and your audience.


How is a "Sales Channel" different from a "Sales Channel"?

Here's a quick explanation: A sales channel simply refers to the way your books are delivered, and sold, book buyers, or end buyers. These channels include online bookstores, brick and mortar bookstores, booksellers, booksellers, and so on. These are often referred to as indirect trading channels. But if you sell your book directly from home or office, you are also part of the sales channel. This will be called a direct sales channel.


There are two major ways to look at the different categories of sales channels available to booking advertisers. These are 1 channel. online marketing, and 2 channels. offline marketing.


1. Online Marketing Channels


1.a. The Internet Marketing Channels you manage

What online methods, or stores, will you use to communicate with your audience? And show them that you have something to say? This may, and should, include your blog, topic marketing, guest posting, podcasting, video making, using Facebook, Twitter, LinkedIn, etc. All of these channels can be part of your social media marketing efforts, also known as your authors' forum. .


1.b. Uncontrolled Online Marketing Channels

Some online marketing channels include those you have no direct control of. Such as blogs and websites that share or republish your blog posts. This includes reviews of your book written and posted to other blogs. Or other bloggers quote you or your book in their blog posts. Or share your infographics, or slideshare decks, or videos, etc.


2. Offline Marketing Channels



Offline channels can directly affect your online marketing and sales. This includes all your online marketing efforts. Some of the most obvious examples are using straight postcards and newsletters to keep your customers informed about new information that you believe they can benefit from. Alternatively send your customers with customer reminder notices, or birthday cards, for example. And calling them, or texting them.


For example, if you are a book reader, you can ask your clients to share one of your online articles with their online audience. Or send your past clients a reminder note about upcoming tax season deadlines. If you are a chef in the leading food market, for example, you can talk to your customers face to face about food; offer cooking lessons in your kitchen; offer free recipes, etc.


There are an endless number of offline ways to market your audience. It does not matter what category you are in. It requires only thoughtful thinking, as well as a desire to share information, to discover new and exciting ways to build and connect with your audience.


Conclusion

Now you should realize that using online and offline channels together can create a very powerful and profitable way to market your books. By combining each, you will be creating a marketing strategy that will build strength and momentum that will continue to help you sell books consistently over the long term.